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At the UIC Business Startup, participants work on advancing their innovative business concepts and ensuring that they have the fundamentals required to succeed. The method is based on the Silicon Valley-inspired approach of testing ideas on actual customers at an early stage to make sure that they are developing a service or product that customers want – and are willing to pay for. It ensures that you are developing a product or service based on what you know, not what you think.

The program is conducted in a workshop format in which Thursday afternoons are dedicated to working on your business concept, alternated with seminars by UIC’s business partners and inspirational presentations by exciting companies.

“I’ve never learned as much in such a short period of my life as I did during the program. It also contributed significantly to my own personal development.”
David Orkan, Flippad historia

A combination of the process Customer Development together with the concepts Lean Canvas and NABC are used within UIC Business Startup. Lean Canvas is a model for developing businesses and approaching potential customers early in the process. In this way, the company will be able to develop a product that customers really want and are willing to pay for. The NABC method has been developed at Stanford Research Institute (SRI) in California. NABC is a tool for making concise and interesting pitches and company presentations. It is applied within all UIC programs.