{"id":12258,"date":"2026-04-15T11:56:40","date_gmt":"2026-04-15T09:56:40","guid":{"rendered":"https:\/\/uic.se\/event\/from-two-figure-deals-to-seven-figure-deals-lessons-in-startup-sales-from-the-founders-of-papershive\/"},"modified":"2026-04-15T14:40:05","modified_gmt":"2026-04-15T12:40:05","slug":"from-two-figure-deals-to-seven-figure-deals-lessons-in-startup-sales-from-the-founders-of-papershive","status":"publish","type":"event","link":"https:\/\/uic.se\/en\/event\/from-two-figure-deals-to-seven-figure-deals-lessons-in-startup-sales-from-the-founders-of-papershive\/","title":{"rendered":"Innovation Stable Sessions: From Two-figure deals to Seven-figure deals &#8211; Lessons in startup sales from the founders of Papershive"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Innovation Stable Sessions: From Two-figure deals to Seven-figure deals &#8211; Lessons in startup sales from the founders of Papershive<\/h2>\n\n\n\n<p><strong>Date:<\/strong> June 10<\/p>\n\n\n\n<p><strong>Time:<\/strong> 14.30-16.00<\/p>\n\n\n\n<p><strong>Place:<\/strong> Innovation Stable, Dag Hammarsk\u00f6jds v\u00e4g 58C<\/p>\n\n\n\n<p><strong>Language:<\/strong> English<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button_pinkish\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.anpdm.com\/public\/event\/RegistrationForm\/4344594A7843405E427940\">Sign up<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2026\/04\/Anna-Nilsson-Matteo-Ghetti.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2026\/04\/Anna-Nilsson-Matteo-Ghetti.png 1080w, https:\/\/uic.se\/wp-content\/uploads\/2026\/04\/Anna-Nilsson-Matteo-Ghetti-300x300.png 300w, https:\/\/uic.se\/wp-content\/uploads\/2026\/04\/Anna-Nilsson-Matteo-Ghetti-1024x1024.png 1024w, https:\/\/uic.se\/wp-content\/uploads\/2026\/04\/Anna-Nilsson-Matteo-Ghetti-150x150.png 150w, https:\/\/uic.se\/wp-content\/uploads\/2026\/04\/Anna-Nilsson-Matteo-Ghetti-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Meet<strong> Anna Nilsson<\/strong> and<strong> Matteo Ghetti<\/strong>, founders of Papershive and alumni of UIC\u2019s Build &amp; Accelerate program, and hear the story of their remarkable startup journey.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>After navigating several pivots and challenges along the way, Papershive eventually found its direction by targeting large pharmaceutical companies. What started with small early consume deals gradually evolved into <strong>seven-figure negotiations with several of the major global pharma companies<\/strong>, ultimately leading to the company being successfully acquired.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this inspirational talk and interactive workshop, Matteo and Anna will share the lessons and methods they learned about approaching sales as an early-stage startup. Especially when you don\u2019t yet have a network, brand recognition, or warm introductions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Participants will gain practical tools and concrete strategie<strong>s<\/strong> for reaching potential customers, initiating conversations, and building early traction.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Practical information:<br>Participants are asked to bring their own laptops, as parts of the session will include hands-on exercises.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Warm welcome!<\/p>\n\n\n\n<p>Anna, Matteo &amp; UIC<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button_pinkish\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.anpdm.com\/public\/event\/RegistrationForm\/4344594A7843405E427940\">Sign up<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":12257,"template":"","class_list":["post-12258","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Stable Sessions: From Two-figure deals to Seven-figure deals - Lessons in startup sales from the founders of Papershive - Uppsala Innovation Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uic.se\/en\/event\/from-two-figure-deals-to-seven-figure-deals-lessons-in-startup-sales-from-the-founders-of-papershive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Stable Sessions: From Two-figure deals to Seven-figure deals - Lessons in startup sales from the founders of Papershive - Uppsala Innovation Centre\" \/>\n<meta property=\"og:description\" content=\"Innovation Stable Sessions: From Two-figure deals to Seven-figure deals &#8211; 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