{"id":11255,"date":"2025-04-16T17:02:20","date_gmt":"2025-04-16T15:02:20","guid":{"rendered":"https:\/\/uic.se\/?p=11255"},"modified":"2025-04-16T17:30:09","modified_gmt":"2025-04-16T15:30:09","slug":"strengthen-your-startup-with-intellectual-property-patents-trademarks-strategy","status":"publish","type":"post","link":"https:\/\/uic.se\/en\/strengthen-your-startup-with-intellectual-property-patents-trademarks-strategy\/","title":{"rendered":"Strengthen Your Startup with Intellectual Property \u2013 Patents, Trademarks &amp; Strategy"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-1a0eff7f wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<p><strong>Intellectual property is more than just legal protection \u2013 it\u2019s a business tool that can make or break your growth. In this video, Basse Asplund, Partner and European Patent Attorney at BRANN, shares how startups can strategically use IPR to build value and stand out in the market.<\/strong><\/p>\n\n\n\n<p><strong>Whether you\u2019re in an early stage or scaling your company, this video provides key insights and actionable advice on patents, trademarks and smart IP strategies.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Startups can use Patents and Trademarks to gain an Unfair Advantage | Brann\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rsqwqw9fYtM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Protect your innovations \u2013 and boost your competitive edge<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How IP can help you secure funding and build strategic partnerships<\/li>\n\n\n\n<li>The difference between patents and trademarks \u2013 and how both support growth<\/li>\n\n\n\n<li>How to deal with competitors&#8217; IP and understand your &#8220;freedom to operate&#8221;<\/li>\n\n\n\n<li>Why IP should be integrated into your business strategy from the start<\/li>\n\n\n\n<li>How to prioritize your IP portfolio when resources are limited<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Get expert advice from UIC\u2019s partner <a href=\"https:\/\/uic.se\/en\/partner\/grant-thornton\/\">Brann<\/a> \u2013 a full-service IP law firm providing services within Intellectual Property. Our mission is to provide our clients with an optimized, cost efficient and intelligent intellectual property protection adding value to their business.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chapters<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Introduction<\/strong>: Why is Sweden world-leading in patents?<\/li>\n\n\n\n<li>What is a patent \u2013 and how does it strengthen businesses?<\/li>\n\n\n\n<li>Why patents and trademarks matter for startups<\/li>\n\n\n\n<li>Put the business at the center of your IP strategy<\/li>\n\n\n\n<li>How competitors\u2019 IP affects your position in the market<\/li>\n\n\n\n<li>Navigating others\u2019 patents \u2013 freedom to operate<\/li>\n\n\n\n<li>What to do when resources are limited<\/li>\n\n\n\n<li>IP is complex \u2013 but full of potential<\/li>\n\n\n\n<li>Don\u2019t let IP become isolated from the rest of your business<\/li>\n\n\n\n<li><strong>Summary<\/strong>: 3 Key Takeaways<\/li>\n<\/ul>\n\n\n\n<p>Don&#8217;t hesitate to get in touch with UIC or any of our partners throughout your journey of starting and growing a business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button_pinkish\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uic.se\/en\/skillhub\/\">See all tips to develop your business<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Intellectual property is more than just legal protection \u2013 it\u2019s a business tool that can make or break your growth. In this video, Basse Asplund, [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":11256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-11255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uic-skillhub-en"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strengthen Your Startup with Intellectual Property \u2013 Patents, Trademarks &amp; Strategy - Uppsala Innovation Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uic.se\/en\/strengthen-your-startup-with-intellectual-property-patents-trademarks-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengthen Your Startup with Intellectual Property \u2013 Patents, Trademarks &amp; Strategy - Uppsala Innovation Centre\" \/>\n<meta property=\"og:description\" content=\"Intellectual property is more than just legal protection \u2013 it\u2019s a business tool that can make or break your growth. 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