{"id":11423,"date":"2025-07-07T11:05:13","date_gmt":"2025-07-07T09:05:13","guid":{"rendered":"https:\/\/uic.se\/?p=11423"},"modified":"2025-07-09T09:58:37","modified_gmt":"2025-07-09T07:58:37","slug":"readily-a-brilliant-example-of-how-a-company-can-grow-quickly-and-sustainably","status":"publish","type":"post","link":"https:\/\/uic.se\/en\/readily-a-brilliant-example-of-how-a-company-can-grow-quickly-and-sustainably\/","title":{"rendered":"Readily \u2013 a brilliant example of how a company can grow quickly and sustainably"},"content":{"rendered":"\n
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Taking the step from idea to finished company can feel both overwhelming and lonely. But for many innovators, UICs accelerator has become the factor that makes all the difference. One of them is Liza L\u00f6f, founder of Readily, which develops instrument-free rapid diagnostics for infectious diseases. Liza and Readily\u2019s journey is an example of how companies can receive support and guidance to grow not only quickly and safely, but also sustainably.<\/strong><\/p>\n\n\n\n

\"Liza<\/figure>\n\n\n\n

A discovery by chance \u2013 from lab experiment to innovation<\/strong><\/h2>\n\n\n\n

Liza L\u00f6f is a researcher in molecular medicine with a focus on diagnostics and has previously worked with cancer and leukemia research. During the pandemic, she was called back into the lab to develop a method for detecting COVID. There, she ran an unexpected experiment and suddenly had a result in her hands that could be seen with the naked eye. It was in that moment the innovation was born that would later become Readily.<\/p>\n\n\n\n

\u2014 It was never my plan to invent an instrument-free diagnostic system. But I saw a great need, especially because leukemia patients couldn\u2019t be tested during the pandemic since the same instruments were used to test for COVID. This was something we could really make a difference with, says Liza.<\/p>\n\n\n\n

Readily \u2013 advanced diagnostics without instruments<\/h2>\n\n\n\n

Today, Readily is developing a groundbreaking product: an instrument-free, rapid diagnostic system that makes advanced testing available directly at the point of care. The name \u201cReadily\u201d reflects the vision to make diagnostics readily available.<\/p>\n\n\n\n

It\u2019s a solution that not only has the potential to transform diagnostics during pandemics but also to create more equitable healthcare globally.<\/p>\n\n\n\n

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“UICs structure and expertise made it possible to build a sustainable business idea.<\/em><\/strong><\/strong>“<\/p>\n<\/blockquote>\n\n\n\n

UIC opened the door to the business world<\/strong><\/strong><\/h2>\n\n\n\n

As a researcher, Liza had no experience in business development. That\u2019s when UIC entered the picture and became a springboard for Liza and her innovation, which would become Readily.<\/p>\n\n\n\n

\u2014 I took every course available, from how to write a business plan to pitching to investors. I used what would later become Readily as a case in every course, which was incredibly valuable. UICs structure and expertise made it possible to build a sustainable business idea, says Liza.<\/p>\n\n\n\n

UICs large network and coaching proved effective. It was through UICs courses that Liza met her first investors, who made it possible to launch Readily. After about six months, Liza applied to the UIC Accelerate program. With business advisors, mentors, and other entrepreneurs around her, she received support in everything from the small to the large, always with the goal of helping Readily continue to grow.<\/p>\n\n\n\n

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“Many people think you have to know everything from the start. But you don\u2019t. The most important thing is to dare to test your idea, and that\u2019s where UICs programs are absolutely invaluable.\u201d<\/em><\/strong><\/em><\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Lessons for others who want to start a company<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Liza\u2019s top advice to anyone thinking about starting a business is to dare to ask questions and to seek help.<\/p>\n\n\n\n

\u2014 Many people think you have to know everything from the start. But you don\u2019t. The most important thing is to dare to test your idea, and that\u2019s where UICs programs are absolutely invaluable. I, for example, had no money for market analysis, but through UIC I was able to get verification funding. That was crucial to move forward.<\/p>\n\n\n\n

Liza also emphasizes how important it is to have the right support at different stages, both strategically and practically. UIC offers comprehensive business development programs and business coaches with expertise in areas such as production, marketing, and HR, as well as broad networks.<\/p>\n\n\n\n

\u2014 There is such incredible strength in being part of a network that truly wants to see you succeed. UIC has given me the confidence to take the CEO role seriously and the courage to grow. It would never have gone as quickly or felt as secure without their support, says Liza.<\/p>\n\n\n\n

Read more about Readily here<\/strong><\/a><\/p>\n\n\n\n

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Read more about how UIC Accelerate support companies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Taking the step from idea to finished company can feel both overwhelming and lonely. 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