{"id":11471,"date":"2025-06-12T12:16:49","date_gmt":"2025-06-12T10:16:49","guid":{"rendered":"https:\/\/uic.se\/?p=11471"},"modified":"2025-06-12T12:24:10","modified_gmt":"2025-06-12T10:24:10","slug":"innovative-food-platform-wins-hearts-in-local-startup-competition","status":"publish","type":"post","link":"https:\/\/uic.se\/en\/innovative-food-platform-wins-hearts-in-local-startup-competition\/","title":{"rendered":"Innovative food platform wins hearts in local startup competition"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-1a0eff7f wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<p><strong>The winner of this spring\u2019s digital startup competition and UIC Demo Day is developing a platform to support home cooks across the globe. UIC Demo Day is organized by Uppsala Innovation Centre (UIC), the business incubator for Uppsala County, and aims to give startups a chance to showcase their business ideas. Visitors are invited to meet the entrepreneurs, watch their pitches, and vote for their favorite company.<\/strong><\/p>\n\n\n\n<p><strong>The final pitch competition took place yesterday, and Doodel HomeFoods, founded by Pranay Mogathal Ramachandra, received the most votes.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-scaled.png\" alt=\"\" class=\"wp-image-11468\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-scaled.png 2560w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-300x169.png 300w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-1024x576.png 1024w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-768x432.png 768w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-1536x864.png 1536w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/UIC-Demo-Day-juni-2025-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>After an intense digital voting period and a high-energy live pitch event at Hubben in Uppsala Science Park, it was clear that <strong>Doodel HomeFoods<\/strong> had made the biggest impression on the audience and was crowned the winner of UIC Demo Day Spring 2025.<\/p>\n\n\n\n<p>\u2013 Winning feels incredible \u2013 but more than anything, it\u2019s a responsibility. This is a sign that we\u2019re on the right path and a promise to keep learning, growing, and honoring the trust placed in us, says <strong>Pranay Mogathal Ramachandra<\/strong>, founder of Doodel HomeFoods.<\/p>\n\n\n\n<p class=\"has-secondary-startup-color has-text-color has-link-color has-large-font-size wp-elements-3e1999842a19adc1f07a81bc352bc633\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\"><strong>&#8220;The best part about UIC has been the mentors, the learning, and the pace \u2013 it\u2019s kept me focused and constantly evolving.<\/strong>&#8220;<\/p>\n\n\n\n<p>The audience was treated to eleven innovative business ideas, ranging from eco-friendly ammonia and next-gen hydrogen chips to high-protein snacks, AI tools for clinical trials, and sustainable packaging solutions.<\/p>\n\n\n\n<p>\u2013 UIC Demo Day is a key milestone in the UIC Build business development program. It gives companies the opportunity to craft and test their message with an external audience, and to showcase their innovation to a wider network. It often leads to valuable energy and new connections, says <strong>Joacim Brauner<\/strong>, business coach and program lead for UIC Build.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In addition to the audience\u2019s winner, two jury awards were presented:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Morning Oats<\/strong> tilldelades <strong>Best Business Case <\/strong><strong>Morning Oats<\/strong> received the <em>Best Business Case Award<\/em> for its clear business model and growing market traction.<\/li>\n<\/ul>\n\n\n\n<p>\u201cI\u2019m proud that we managed to communicate both our product and the vision behind it,\u201d says <strong>Erik Ljung<\/strong>, founder.<br>\u201cThe network we\u2019ve gained through UIC has been invaluable \u2013 from customers to partners.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abstract<\/strong> was awarded <em>Best Presentation Award<\/em> for their strong team performance and engaging pitch.<\/li>\n<\/ul>\n\n\n\n<p>\u201cThis award means a lot to us. We\u2019ve worked hard, and this is truly the result of a team effort,\u201d say <strong>Marshall and Elin Cartwright<\/strong>.<br>\u201cThe best part of UIC is the network \u2013 the contacts, the friendships, and the opportunity to learn from others. It\u2019s a community built on shared growth.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"906\" data-id=\"11465\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Abstract-1024x906.jpeg\" alt=\"\" class=\"wp-image-11465\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Abstract-1024x906.jpeg 1024w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Abstract-300x265.jpeg 300w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Abstract-768x680.jpeg 768w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Abstract-1536x1359.jpeg 1536w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Abstract-2048x1812.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"540\" data-id=\"11458\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Demo-Day-juni-2025-poangtavta-WordPress.png\" alt=\"\" class=\"wp-image-11458\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Demo-Day-juni-2025-poangtavta-WordPress.png 619w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Demo-Day-juni-2025-poangtavta-WordPress-300x262.png 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" data-id=\"11462\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/DemoDay-Winners-1024x817.jpeg\" alt=\"\" class=\"wp-image-11462\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/DemoDay-Winners-1024x817.jpeg 1024w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/DemoDay-Winners-300x239.jpeg 300w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/DemoDay-Winners-768x613.jpeg 768w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/DemoDay-Winners-1536x1225.jpeg 1536w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/DemoDay-Winners-2048x1634.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" data-id=\"11460\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Doodel-HomeFoods-1024x560.jpg\" alt=\"\" class=\"wp-image-11460\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Doodel-HomeFoods-1024x560.jpg 1024w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Doodel-HomeFoods-300x164.jpg 300w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Doodel-HomeFoods-768x420.jpg 768w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Doodel-HomeFoods-1536x840.jpg 1536w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Doodel-HomeFoods-2048x1119.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" data-id=\"11464\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Morning-Oats-1024x774.jpeg\" alt=\"\" class=\"wp-image-11464\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Morning-Oats-1024x774.jpeg 1024w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Morning-Oats-300x227.jpeg 300w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Morning-Oats-768x581.jpeg 768w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Morning-Oats-1536x1161.jpeg 1536w, https:\/\/uic.se\/wp-content\/uploads\/2025\/06\/Morning-Oats-2048x1548.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-secondary-startup-color has-text-color has-link-color wp-elements-62ff386c3d88e774eed402953257eb52\"><strong><strong>Congratulations to Doodel HomeFoods, Morning Oats, and Abstract \u2013 winners of UIC Demo Day, June 2025!<\/strong><\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/uic.se\/en\/bolag-program\/uic-build\/\">UIC Build<\/a><\/strong> is a business development program aimed at early-stage entrepreneurs with an existing business model who need help moving forward. Participants gain increased knowledge of business development, financing, and what it takes to build a company and team. The program also offers access to a strong network of experienced entrepreneurs, investors, and industry experts.<\/p>\n\n\n\n<p>All <a href=\"https:\/\/uic.se\/en\/demo-day\/june-2025\/\">pitch presentations are still available to view online.<\/a> At UIC, startups and growth companies across all industries receive tailored support, financing connections, and the expertise they need to develop, scale up, or reach an international market. UIC is one of Sweden\u2019s leading business incubators and accelerators, and ranks among the world\u2019s top five incubators according to UBI Global.<\/p>\n\n\n\n<p><strong>For more information:<br><\/strong>Joacim Brauner, Business Coach &amp; Program Manager, UIC Build<br>UIC<br>Email: <a href=\"mailto:joacim.brauner@uic.se\">joacim.brauner@uic.se<\/a><br>Phone: 076-135 50 62<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button_pinkish\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uic.se\/en\/news\/\">Read all news from UIC<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winner of this spring\u2019s digital startup competition and UIC Demo Day is developing a platform to support home cooks across the globe. UIC Demo [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":11461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[83,195,82,196],"tags":[],"class_list":["post-11471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting-uic-companies","category-intressanta-uic-bolag-en","category-news","category-nyheter-en"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovative food platform wins hearts in local startup competition - Uppsala Innovation Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uic.se\/en\/innovative-food-platform-wins-hearts-in-local-startup-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative food platform wins hearts in local startup competition - Uppsala Innovation Centre\" \/>\n<meta property=\"og:description\" content=\"The winner of this spring\u2019s digital startup competition and UIC Demo Day is developing a platform to support home cooks across the globe. 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