{"id":11701,"date":"2025-10-07T14:20:39","date_gmt":"2025-10-07T12:20:39","guid":{"rendered":"https:\/\/uic.se\/?p=11701"},"modified":"2025-10-07T14:36:17","modified_gmt":"2025-10-07T12:36:17","slug":"uppsala-companys-idea-measuring-fish-catches-in-real-time-with-ai","status":"publish","type":"post","link":"https:\/\/uic.se\/en\/uppsala-companys-idea-measuring-fish-catches-in-real-time-with-ai\/","title":{"rendered":"Uppsala Company\u2019s Idea: Measuring Fish Catches in Real Time with AI"},"content":{"rendered":"\n
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The Uppsala-based company Fisk\u00f6ga hopes, with the help of AI technology, to transform and improve the fishing industry. A method is now being developed to measure catches in real time, where the information goes directly from the vessel to various stakeholders.
\u201cThe information about the catch will be very precise and transferred in real time automatically,\u201d says William Jeppsson, CEO and one of the founders of Fisk\u00f6ga.
<\/strong><\/p>\n\n\n\n

\"William
William Jeppsson is CEO at Fisk\u00f6ga. The company is developing an AI-based measurement system for fish catches at sea.
(Photo: Content Studio, NTM Media)<\/figcaption><\/figure>\n\n\n\n

It may be difficult to understand how such a specific business idea came about, so we begin there. Previously, William was involved in another startup, focused on land-based fish farming. There, he and David Stenman<\/strong> (co-founder of Fisk\u00f6ga) came into contact with many actors in the fishing industry.<\/p>\n\n\n\n

Through these meetings it became clear that there is currently a significant lack of reliable and accessible data about fishing \u2014 a problem that affects both sustainability work and decision-making by authorities, researchers, and companies. The need for better data collection and analysis is therefore great among those who work for more sustainable fishing.<\/p>\n\n\n\n

\u201cAn important part is also to make things easier for the buyers who receive the fish in port. They need to be able to plan their operations. When they have information about the catch, it becomes easier to know, for example, what staffing needs will look like on a given day.\u201d<\/p>\n\n\n\n

Read more about Fisk\u00f6ga here<\/a><\/p>\n\n\n\n

Innovation from Uppsala Digitizes Fishing<\/h2>\n\n\n\n

How does your technology work?<\/strong><\/p>\n\n\n\n

\u201cIt will work by placing a camera that focuses on the pump pipe, which trawlers use to pump the fish on board. All fish come up through that pipe and can then be identified by species. You can see the number, species, and size of the fish \u2014 which is an important quality parameter. We are now finalizing the first full-scale prototype, which we will initially test on boats in port. After that, we\u2019ll move on to testing at sea,\u201d says William.<\/p>\n\n\n\n

Aren\u2019t there other companies developing something similar?<\/strong><\/p>\n\n\n\n

\u201cNo, our technology is unique. We have our own take on how the measurement should be done to get data that\u2019s as high-quality as possible. There are other companies developing technology to measure catches that are released onto the vessel via nets, but that\u2019s a different method. That approach involves identifying catches using a large number of surveillance cameras placed around the boat, but the data becomes uncertain that way. In addition, it becomes an issue for the crew on board, who may not be so keen on being constantly monitored by cameras,\u201d he says.<\/p>\n\n\n\n

\"Startup
The process in port becomes more efficient when there is knowledge of the size of the catch. Among other things, it becomes easier to know how many people are needed to handle the catch. Photo: News \u00d8resund \u00a9 Simrishamn fiskehamn<\/figcaption><\/figure>\n\n\n\n

Fisk\u00f6ga is based in Uppsala, like many other startups. During the company\u2019s journey, they have made great use of UIC<\/strong>. The leading incubator supports local innovative startups and established companies with advice, training, valuable networks, and business development programs.<\/p>\n\n\n\n

\u201cWe learned a lot about building structure within the company and about the key pieces that should be in place early on. There was also a strong focus on investor relations and how a company can differentiate itself to become more attractive.\u201d<\/p>\n\n\n\n

External Support for Startup Growth<\/h2>\n\n\n\n

\u201cWe have only good things to say about UIC; they have been extremely helpful to us. We applied to the program called UIC Build and were accepted. We had seminars once a week together with mentors, lecturers, and other companies in a similar stage. It was really great. We learned a lot about company structure and about important things to establish early. There was also a strong focus on connecting with investors and how to stand out as a company to become more interesting,\u201d he continues.<\/p>\n\n\n\n

The future of Fisk\u00f6ga and its unique catch-measurement technology will be exciting to follow. One person who has worked closely with William and Fisk\u00f6ga is Joacim Brauner<\/strong> at UIC. Joacim is a business advisor and responsible for the UIC Build<\/strong> program, which is aimed at companies in the early stages of their development journey.<\/p>\n\n\n\n

\u201cIt has been exciting to work closely with Fisk\u00f6ga, and it\u2019s a company I truly believe in. Many companies with great potential go through our programs, and Uppsala is an interesting city to operate in because there\u2019s such a strong spirit of innovation here,\u201d says Joacim.<\/p>\n\n\n\n

UIC Helps Companies Avoid Pitfalls<\/h3>\n\n\n\n

What can Uppsala Innovation Centre assist with?
The incubator has four different business development programs that companies can apply to, depending on which phase they are in. The content is tailored to maximize benefit for the company, helping them avoid pitfalls and costly mistakes.<\/p>\n\n\n\n

Even if you \u2018only\u2019 have an innovative idea for a product or service, you\u2019re welcome to contact UIC for an external assessment of its potential.<\/p>\n\n\n\n

UIC business development programs<\/a><\/p>\n\n\n\n

\n
\"Joacim
Joacim Brauner – Aff\u00e4rsutvecklare UIC<\/figcaption><\/figure>\n\n\n\n
\"UIC,
UIC, Hubben, Uppsala Science Park<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u201cFor many, it\u2019s very valuable to have an independent party to bounce ideas off. We help commercialize and give advice on how to build a sustainable company. No matter what phase you\u2019re in, we\u2019re there with the right expertise,\u201d says Joacim.<\/strong><\/p>\n\n\n\n

Testa din id\u00e9 \u2013 kontakta UIC<\/a><\/p>\n\n\n\n

In February 2025, UIC ranked 30th<\/strong> when the respected Financial Times<\/strong> listed Europe\u2019s best incubators (nearly 3,000 hubs were evaluated).<\/p>\n\n\n\n

That entrepreneurs in Uppsala have access to this expertise locally \u2014 and free of charge \u2014 is a major competitive advantage. Joacim points out that UIC does not take any ownership in the companies they help; their only goal is to support and contribute to growth.<\/p>\n\n\n\n

\u201cIt isfantastic that UIC ranked so highly on the list. It\u2019s proof that we have a strong operation and that we create real value for the companies we support. But it\u2019s not just about us \u2014 through UIC, you also gain access to a network of other support organizations, partners, and companies in similar phases where you can exchange experiences. That\u2019s also an important part,\u201d says Joacim.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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Read all news from UIC<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Uppsala-based company Fisk\u00f6ga hopes, with the help of AI technology, to transform and improve the fishing industry. A method is now being developed to […]<\/p>\n","protected":false},"author":125,"featured_media":11692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[83,195,82,196],"tags":[],"class_list":["post-11701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting-uic-companies","category-intressanta-uic-bolag-en","category-news","category-nyheter-en"],"acf":[],"mb":[],"yoast_head":"\nUppsala Company\u2019s Idea: Measuring Fish Catches in Real Time with AI - Uppsala Innovation Centre<\/title>\n<meta name=\"description\" content=\"Uppsala-based startup Fisk\u00f6ga uses AI technology to measure fish catches in real time \u2014 helping make the fishing industry more sustainable. 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