{"id":12432,"date":"2026-06-15T16:08:37","date_gmt":"2026-06-15T14:08:37","guid":{"rendered":"https:\/\/uic.se\/?p=12432"},"modified":"2026-06-15T16:19:58","modified_gmt":"2026-06-15T14:19:58","slug":"new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests","status":"publish","type":"post","link":"https:\/\/uic.se\/en\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\/","title":{"rendered":"New Greentech company joins UIC Accelerate \u2013 Aiming to unlock the full value of forests"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9baa9b4c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-4f8321a8 wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>Swedish forestry startup Treebula has been accepted into UIC Accelerate. Through digital solutions, the company aims to make it easier for forest owners to understand, manage, and create value from all aspects of their forests \u2013 from timber and biodiversity to climate benefits. Treebula will now receive expert support to help the company grow sustainably.<\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"697\" src=\"https:\/\/uic.se\/wp-content\/uploads\/2026\/06\/Treebula-Accelerate.png\" alt=\"Foto: Bolaget Treebula har antagits till UIC Accelerate. P\u00e5 bild: Daniel Kernell, Elin Ankerblad, Robert Lerner.\" class=\"wp-image-12429\" srcset=\"https:\/\/uic.se\/wp-content\/uploads\/2026\/06\/Treebula-Accelerate.png 720w, https:\/\/uic.se\/wp-content\/uploads\/2026\/06\/Treebula-Accelerate-300x290.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Foto: Bolaget Treebula har antagits till UIC Accelerate. P\u00e5 bild: Daniel Kernell, Elin Ankerblad, Robert Lerner.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Through UIC Accelerate, Treebula gains access to tailored business development, experienced business coaches, investors, and expert partners. The goal is to strengthen the company\u2019s continued growth and support its efforts to develop the next generation of digital solutions for the forestry sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u2014 We are very pleased that such experienced entrepreneurs have chosen to work with us. Uppsala has a strong forestry heritage, and we are now entering a phase where we will place greater focus on forestry technology<em>,<\/em> says Maria Mattsson M\u00e4hl, Program Manager for UIC Accelerate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Companies accepted into <a href=\"\/?bolag-program=uic-accelerate\" type=\"program\" id=\"6878\">UIC Accelerate<\/a> are offered an initial investment of SEK 600,000 from <a href=\"https:\/\/uic.se\/en\/linnea-capital\/\" type=\"page\" id=\"9416\">Linn\u00e9a Capital<\/a>. The purpose is to strengthen the companies\u2019 financial position and increase their growth opportunities.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\" style=\"margin-right:var(--wp--preset--spacing--70);margin-left:var(--wp--preset--spacing--70)\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Advancing sustainable forestry through digitalization<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Treebula<\/strong> is working to make forest ownership more transparent, accessible, and profitable through digital technology. Its platform helps forest owners gain deeper insights into their forest assets and make better-informed decisions regarding both the economic and ecological value of their forests. <a href=\"http:\/\/www.treebula.se\">www.treebula.se<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014&nbsp; We are very happy to have been accepted into UIC Accelerate. We have high expectations and believe this can be an excellent environment for achieving what we set out to do. We see the proximity to research and the university as a great opportunity, but there are also several companies within UIC where we see potential for synergies and collaborations, says Daniel Kernell, CEO at Treebula.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-secondary-startup-color has-text-color has-link-color wp-elements-0618362cbc779969a1f42ef51993ed83 wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button button_pinkish\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uic.se\/en\/news\/\">Read all news from UIC<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:16%\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Swedish forestry startup Treebula has been accepted into UIC Accelerate. Through digital solutions, the company aims to make it easier for forest owners to understand, [&hellip;]<\/p>\n","protected":false},"author":125,"featured_media":12430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[83,82],"tags":[],"class_list":["post-12432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting-uic-companies","category-news"],"acf":[],"mb":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Greentech company joins UIC Accelerate \u2013 Aiming to unlock the full value of forests - Uppsala Innovation Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uic.se\/en\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Greentech company joins UIC Accelerate \u2013 Aiming to unlock the full value of forests - Uppsala Innovation Centre\" \/>\n<meta property=\"og:description\" content=\"Swedish forestry startup Treebula has been accepted into UIC Accelerate. Through digital solutions, the company aims to make it easier for forest owners to understand, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uic.se\/en\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\/\" \/>\n<meta property=\"og:site_name\" content=\"Uppsala Innovation Centre\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-15T14:08:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T14:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uic.se\/wp-content\/uploads\/2026\/06\/Treebula-Accelerate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"697\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vedrana Vilda Ilic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vedrana Vilda Ilic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/\"},\"author\":{\"name\":\"Vedrana Vilda Ilic\",\"@id\":\"https:\\\/\\\/uic.se\\\/#\\\/schema\\\/person\\\/42d6ac3d6729f1bc6f7ca2e340752241\"},\"headline\":\"New Greentech company joins UIC Accelerate \u2013 Aiming to unlock the full value of forests\",\"datePublished\":\"2026-06-15T14:08:37+00:00\",\"dateModified\":\"2026-06-15T14:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/uic.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uic.se\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Treebula-Accelerate.png\",\"articleSection\":[\"Interesting UIC-companies\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/\",\"url\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/\",\"name\":\"New Greentech company joins UIC Accelerate \u2013 Aiming to unlock the full value of forests - Uppsala Innovation Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uic.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uic.se\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Treebula-Accelerate.png\",\"datePublished\":\"2026-06-15T14:08:37+00:00\",\"dateModified\":\"2026-06-15T14:19:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/uic.se\\\/en\\\/new-greentech-company-joins-uic-accelerate-aiming-to-unlock-the-full-value-of-forests\\\/#primaryimage\",\"url\":\"https:\\\/\\\/uic.se\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Treebula-Accelerate.png\",\"contentUrl\":\"https:\\\/\\\/uic.se\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Treebula-Accelerate.png\",\"width\":720,\"height\":697,\"caption\":\"Foto: Bolaget Treebula har antagits till UIC Accelerate. 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