Morning Oats: Functional oat-based energy for modern lifestyles
Founded in 2024, Morning Oats has quickly established itself as a new force in the Nordic food industry. The company offers a unique product range of oat-based functional drinks that combine the power of oats with high protein and 27 essential vitamins and minerals — designed to replace breakfast or serve as a nutritious snack on the go.
Morning Oats was created to meet the needs of busy people who want to eat better without compromising on taste, convenience, or nutrition. With a focus on plant-based innovation and long-lasting energy, the drinks are developed with sustainability, well-being, and simplicity in mind.
In just a few months, the brand has achieved nationwide distribution in Sweden. Morning Oats is now available through major retailers such as ICA, COOP, Pressbyrån PBX, Matsmart, Kuramat, and several others — as well as online. The rapid expansion reflects a growing consumer demand for smarter food solutions in everyday life.
Morning Oats is not only a new kind of product — it’s a movement toward a more balanced and energized future.