Many companies struggle in their sales process due to a lack of proactivity. Both in understanding how proactive behavior can help close deals and how the absence of it can hold sales back. Proactivity is often misunderstood and, in some cases, avoided altogether for fear of being perceived as “pushy.”

In this session, we challenge those assumptions. You will gain a new, practical perspective on proactivity in sales, including a redefinition of what “pushy” really means. Through real-world examples and actionable insights, you’ll be equipped with mental tools that help you take initiative with confidence, build trust with prospects, and ultimately close more deals.

About the speaker

Martin Stenport, behind Säljkultur is a sales developer, coach, and speaker with over 15 years of experience helping organisations improve sales performance and leadership. He works with companies across sectors, delivering workshops and coaching that drive real behaviour change. Martin has worked with clients such as LG Electronics, Riksbyggen, Team Sportia Toyota, BMW, KIA, Clas Ohlson, and Orkla.