Do you want to stand out from competitors, connect with your customers, and increase your sales? Then you need a clear and compelling Unique Value Proposition (UVP).
In this video, you’ll learn what a UVP is, why it matters, and how to define it to build a stronger business. Vedrana Ilic, Communications Manager at UIC, moderates a conversation with Armel Grimault, strategist at the creative agency Phosworks, who shares insights and actionable tools.
What is a Unique Value Proposition?
A Unique Value Proposition clearly describes the value you offer to customers – and why they should choose you over the competition.
A strong UVP helps you:
- Communicate your offering clearly and persuasively
- Focus on your customer’s real needs and desires
- Differentiate yourself in the market
A Practical Tool: Value Proposition Canvas
The video introduces the Value Proposition Canvas, a hands-on tool that helps you map out both your customer’s perspective and your company’s offering. Armel Grimault explains how to use this framework to align your value proposition with your target audience’s needs.
The focus on the customers perspective is far more important than any detail or features of the products that you’re selling.
Armel Grimault
Visit www.strategyzer.com/library/the-value-proposition-canvas for more information
3 things you’ll learn in the video:
- How to write a short and impactful UVP
- How to identify your customer’s jobs, pains, and gains
- How to align your company’s offering with your customer’s needs
Chapters in the video:
- What is a Value Proposition?
- Examples of Value Propositions
- Introduction to the Value Proposition Canvas
- Customer Profile: Jobs, Pains & Gains
- Value Map: Products, Pain Relievers & Gain Creators
- Finding the Fit Between Customer and Company
- How to Write Your Value Proposition
- 3 Key Takeaways