In this session, we will explore how companies can approach building a strong and effective digital presence with limited resources. The focus is on the most essential building blocks: what truly needs to be in place across social channels and on your website, how to avoid the most common pitfalls, and how to find a sustainable and realistic level in everyday work.

Participants will gain a practical and down-to-earth understanding of what is worth prioritizing right now, and what can wait. The ambition is to provide a clear starting point along with concrete tools and insights that can be applied immediately.

About the Speaker

Björn Kallin is the founder and CEO of Vju AB, a consultancy that helps companies grow through clear strategy and high-quality craftsmanship in branding, communication, and digital marketing. Vju works closely with its clients and combines analysis, creativity, and technical expertise in every assignment.