Intellectual property is more than just legal protection – it’s a business tool that can make or break your growth. In this video, Basse Asplund, Partner and European Patent Attorney at BRANN, shares how startups can strategically use IPR to build value and stand out in the market.
Whether you’re in an early stage or scaling your company, this video provides key insights and actionable advice on patents, trademarks and smart IP strategies.
Protect your innovations – and boost your competitive edge
- How IP can help you secure funding and build strategic partnerships
- The difference between patents and trademarks – and how both support growth
- How to deal with competitors’ IP and understand your “freedom to operate”
- Why IP should be integrated into your business strategy from the start
- How to prioritize your IP portfolio when resources are limited
Get expert advice from UIC’s partner Brann – a full-service IP law firm providing services within Intellectual Property. Our mission is to provide our clients with an optimized, cost efficient and intelligent intellectual property protection adding value to their business.
Chapters
- Introduction: Why is Sweden world-leading in patents?
- What is a patent – and how does it strengthen businesses?
- Why patents and trademarks matter for startups
- Put the business at the center of your IP strategy
- How competitors’ IP affects your position in the market
- Navigating others’ patents – freedom to operate
- What to do when resources are limited
- IP is complex – but full of potential
- Don’t let IP become isolated from the rest of your business
- Summary: 3 Key Takeaways
Don’t hesitate to get in touch with UIC or any of our partners throughout your journey of starting and growing a business.